Nicosia, Cyprus 21-24 June 2023

Keynote Speakers

Prof. Mihalis Kavaratzis, Professor of Place Marketing, Manchester Metropolitan University, United Kingdom

Mihalis Kavaratzis is Professor of Place Marketing (Manchester Metropolitan University). His research and advisory interests lie in the theory and practice of place branding, particularly focusing on the role of various stakeholders and on critically examining the consequences of place branding as a tool for place development. Mihalis has co-founded the International Place Branding Association and is Senior Fellow of the Institute of Place Management. He has published some of the most-cited articles on place branding and has co-edited ‘Inclusive Place Branding’ (with M. Giovanardi and M. Lichrou) and ‘Rethinking Place Branding’ (with G. Warnaby and G.J. Ashworth).

 

 

Ass. Prof. Susan L. Slocum, George Mason University, USA.

Susan L. Slocum is an Associate Professor in the Tourism and Event Management program at George Mason University, Fairfax, Virginia. Sue has worked on regional planning and development for 15 years and worked with rural communities in Tanzania, the United Kingdom, Belarus, and the United States. Her primary focus is on rural sustainable development, policy implementation, and food tourism, specifically working with small businesses and communities in less advantaged areas.  Sue received her doctoral education from Clemson University and was a Fulbright Scholar in 2020. She has published 10 books and numerous academic articles.