ICOT2026 Annual Conference
Next-Generation Tourism:
Innovation, Sustainability and Traveler Diversity
The ICOT2026 conference builds on the eminent support of the international scholarly community and the success of the previous fourteen International Conferences on Tourism (ICOT) held in China, Thailand, United Kingdom, Italy, Portugal, Croatia, Cyprus, and Greece, but also virtually following the COVID-19 outbreak.
DESCRIPTION AND AIM
Tourism has undergone significant changes due to technological advancements, sustainability imperatives, and diverse traveler types. ICOT2026 invites researchers, industry leaders, and policymakers to Mytilene, Lesvos Island, Greece to explore how next-generation tourism is reshaping the travel and tourism industry. As artificial intelligence personalizes guest experiences, digital platforms revolutionize booking behaviors, and smart technologies optimize destination management, tourism is simultaneously facing the urgent need for sustainable practices that preserve the planet’s natural and cultural heritage. Today’s travelers – from affluent baby boomers to tech-savvy Generation Z, who seek authentic experiences and embrace digital solutions – demand more than traditional tourism offerings. This conference will examine how demographic shifts, from aging populations in developed markets to emerging middle classes in Asia and Africa, are creating new opportunities and challenges. ICOT2026 will generate cutting-edge research frameworks, innovative sustainability models, and actionable strategies transforming global tourism practices and academic discourse.
The conference will be a unique opportunity where academics, professionals, researchers, policy makers, practitioners, and post-graduate students from the fields and industries of tourism and travel will meet, discuss, exchange ideas and express their views and scientific approaches.
We invite submissions on all aspects of tourism development, policy, planning, growth, management and marketing that will add to the current debate.
