Rethymnon, Crete, Greece 22-25 June 2022


Conference Programme (PDF) – Updated June 21

– Schedule might be changed and conference might be cancelled at any time in order to response to the unpredictable situation of COVID-19.

– For more details of the social programme please see:


17:30 – 19:00 Registration (House of Culture)
19:00 -20.30 Rethymnon Sightseeing Walking Tour
20:30 – 21:00 Welcome Speeches (Venetian Fortezza Castle)
Moderator: Maria Alebaki, Agricultural Economics Research Institute,
Prof. Konstantinos Andriotis, Conference Chair – Middlesex
University London – Chair
Maria Lioni, Regional Vice – Governor of Rethymno, Greece
Pepi Birliraki, Vice Mayor of Tourism, City of Rethymno
Dr. Stella Kladou, Conference Chair – Hellenic Mediterranean
University, Greece
21:00 – 23:00 Welcome Reception (Venetian Fortezza Castle)


8.50 – 9.30 Keynote Speech by Prof. Martin Falk, University of South-East Norway (USN) B0, Norway Title: Resilience of Tourism and Travel Flows during and after the Pandemic Moderator: Dimitrios Stylidis, University of Crete, Greece
9:30 – 11:00 Parallel Session I Parallel Session II Parallel Session III (VIRTUAL)
Theme Pandemics and global change: Transformation of tourism in a post COVID-19 pandemic world Sustainability and Diversification Strategies in Tourism Contemporary Issues in Tourism


Chair Eli Avraham Konstantinos Kakoudakis Dimitrios Stylidis
1. Gomes, C., Malheiros, C., Campos, F. & Lima Santos, L.

COVID-19’s Impact on the Restaurant Industry

Pires Rosa, M., Lopes, A.C. Gomes, A. & Andraz, J.

Proximity urbanism for sustainable and healthy tourism:

Lessons from Sustowns Project developed in the city of Lagos

Kim, Y., Ribeiro, M.A. & Li, G.

Tourism memory valence, mood awareness and desire to repeat a trip: The moderating role of memory accessibility

2. Kahana, N.

Addressing some of the post-pandemic tourism challenges:

Insights from volunteer tourism

Pérez León, V.E.

Tourism sustainability assessment through composite indicators: The feasibility of DEA in a regional initiative

Alexiou, A. & Spilanis, I.

Identifying the most sustainable type of wellness tourism for the Greek island destinations

3. Pociute-Sereikiene, G., Baranauskiene, V. & Kriauciunas, E.

Challenges of the tourism business in Lithuania in the context of COVID-19 pandemic: Governmental aid instruments, sustainable development, adaptation of innovations

Pires Rosa, M., Pereira, E., Flores, A., Pinto, V., Pereira, E., Graga, H. & Estela Vieira

Sustowns project: Sustainable and resilient tourism in the fascinating town of lagos

Adnan, R.S. & Firdaus, F.

Institutional Improvement on Tourist Village to Achieve a Sustainable Development Case study : a Remote Area in Eastern Java, Indonesia

4. Baranauskiene, V., Pociute-Sereikiene, G. & Kriauciunas, E.

Adaptation to the new conditions: Changes in the tourism business during the COVID-19 pandemic: The case of Lithuania

Alcover Casasnovas, A. & Colombram Mestre, M.

Residential tourism and sustainability in Mallorca: A controversy.

11:00 – 11:30 Coffee Break
11:30 – 13:00 Parallel Session I Parallel Session II
Theme Perspectives on Screen Tourism I Sustainability in Tourism
Chair Hania Janta, Alkmini Gkritzali & Christine Lundberg Carla Cardoso
1. Janta, H.

Developing a film-friendly destination: The case of Switzerland

Cardoso, C.

Why regenerative tourism is now a key driver of sustainable best practices?

2. Vilhjalmsdottir, V.

Film tourism in Iceland: How can the tourism industry in Iceland utilise the country’s increased visibility in international movies and TV shows?

Pinto Contreiras, J., Serdeira Azevedo, P., Pires Rosa, M. & Flores, A.

Enhancing sustainable tourism in Lagos through coworking spaces

3. Wu, Z.

The impact of past film watching experience on dark tourism on-site experience: The case of Titanic

Flores, A., Pires Rosa, M., Pereira, E., Andraz, J., Contreiras, J.P., Azevedo, P., Sedarati, P., Seyed, H.G., Felicioni, M.A. & Vignoli, A.

Sustowns project: Enhancing sustainable tourism attraction in small fascinating med towns: A collaborative approach developed in Lagos

4. Reijnders, S. (VIRTUAL)

Imaginative heritage: understanding a city through its crime fiction

Koulouri, P., Dounas, C. & Mogias, A.

A pilot survey investigating naturoid artificial reefs as a tool for sustainable marine eco-tourism

13:00 – 14:30 Lunch Break
14:30 – 16:00 Parallel Session I Parallel Session II
Theme Perspectives on Screen Tourism II Contemporary Cases in Tourism
Chair Hania Janta, Alkmini Gkritzali & Christine Lundberg Thanasis Spyriadis
1. Lind, J.

Literature review for a theoretical framing exploring place branding and narrative values from screen tourism

Chaperon, S. & Agius, K.

The dependency-autonomy paradox: A core-periphery analysis of ecotourism development in Mediterranean archipelagos

2. Gkritzali, A., Lundberg, C. & Tian, S.

Measuring emotional responses: Evaluating physiological and self-report methods

Spyriadis, T. & Went, A.

Exploring the nature of the social connections that working holiday makers form in resort destinations: The case of Zante, Greece

3. Lundberg, C.

Twilight tourism 2.0: The destination saga continued

Kakoudakis, K. & Papadoulaki, A.

The birth and development of modern tourism in Crete and Cyprus

4. Afsar, B., Bilgic, B.H., Emen, M., Zarifoglu, S. & Acar, S.

Investigating the impact of the EU-ETS on Europe’s aviation emissions

16:00 – 16:30 Coffee Break
16:30 – 18:00 Parallel Session I Parallel Session II
Theme Tourist Experiences and Behaviors: Cases and Challenges Innovative Destination Branding and Marketing
Chair Samantha Chaperon Thanasis Spyriadis
1. Gabarda-Mallorqw, A., Bouman, T., Deyà, B. & Tirado, D.

A segmented analysis of tourists’ water conservation habits and their environmental personal values, norms, and beliefs. The Mallorca island case study

Stoica, I. & Kavaratzis, M.

The co-creation of place brands and the role of the residents

2. Joseph-Mathews, S. & Anatol, M.

“Do we want dem weedheads here?”: An exploration of attitudes of cannabis and non­cannabis users towards the development of cannabis tourism in the Caribbean

Kasamira, K.K., Stangl, B., Sommaruga, F. & Mameli, E.

How to build a destination back innovatively using phygital marketing and innovative pricing?

3. Matiza, T. & Slabbert, E.

Exploring the mediating effect of South Africa’s nation brand in the destination marketing-travel intentions nexus amid the COVID-19 pandemic

del Pilar Pascual Fraile, M.

Co-op marketing: An image repositioning strategy for touristic destinations. The case of Tourspain, Tripadvisor and Expedia

4. Islam, M.

Investigating the factors affecting tourists’ revisit behavioral intention: Evidence from tourism destinations in Bangladesh

Abdula, M., Breda, Z. & Eusébio, C.

How is Mozambique perceived internationally? An analysis of tourism destination image perception based on trip advisor comments

5. Guachalla, A.

Positive destination image building: The power of diet

18:00 – 19:00 Workshop on Big Problems in Tourism: The Elephant Tourism Business

Organised by Eric Laws, John Koldowski, Noel Scott & Claire Parfitt


8:50 – 9:30 Keynote Speech by Hania Janta, University of Basel, Switzerland and University of Surrey, United Kingdom Title: Migrant Workers in the Tourism and Hospitality industry: Global Citizens?

Moderator: Mihalis Kavaratzis, Manchester Metropolitan University, United Kingdom

9:30 – 11:00 Parallel Session I Parallel Session II
Theme Pandemics and Global Change: Transformation of Tourism in a COVID-19 world Education in the Tourism Sector
Chair Eran Ketter Myria Ioannou
1. Ketter, E. & Spiegel, Y.

Tourism resilience and the affect of COVID-19 on travel sentiment

Montano, L.J., Font, X., Elsenbroich, C. & Ribeiro, M.A.

Co-learning through evaluation: Applying theory of change in complex tourism interventions

2. Avraham, E.

Recovery strategies and marketing campaigns for global destinations in response to the COVID-19 tourism crisis

Green, G.

How educational institutions are responding to the current demand for digital education within tourism: Lessons from COVID-19

3. Atrio Lema, Y., Neira Gómez, I. & Sánchez Vila, E.

The effect of COVID-19 on tourism decision making: An approach on the Santiago Way

Gkouri, H, & Simantiraki, E.

Vocational training programs for tourism employees offered by the Higher School of Tourism Education of Crete under the supervision of the Ministry of Tourism

4. Pires Rosa, M.

Proximity tourism boom in Lagos during the pandemic crisis

Amaro, S., Barroco, C. & Antunes, J.

Comparing destination brand love through the eyes of Erasmus students

11:00 – 11:30 Coffee Break
11:30 – 13:00 Parallel Session I Parallel Session II
Theme Contemporary Issues in Tourism Tourism and Intangible Heritage – Challenges and new perspectives
Chair Serena Vergori Alexandra I. Correia
1. Barone, R., Delle Side, D. & Vergori, A.S.

Buy a pig in a poke: The case of bandbs fake reviews

Henriques, C., Marado, C., Callado, V. & Pires Rosa

How to Develop Cultural Tourist Sustainable Routes at Local Level: Military and Religious Heritage in Lagos, Algarve?

2. Komis, M. & Wassler, P.

Sustainability issues on islands: A case of Kefalonia

Iakovidis, D., Spyrou, E. & Krukowski, A.

Wearable system for inclusive cultural tourism based on artificial intelligence

3. Ioannou, M. & Boukas, N.

The role of customer participation on value creation: The case of the airline industry

Correia, A.I., Almeida, R., Ulisses, A. & Sampaio, H.A.

Supply-side perspectives on digital technologies and cultural tourism experiences in

Northwest Portugal

4. Kalogeras, G., Alexakos, C., Kalogeras, A., Tzamaloukas, K. & Verocchi, G.

Innoxenia strategic agenda on innovation in tourism in the Adriatic Ionian area

da Silva, A.M.F., Cardoso Martins, F., Costa, C. & Pita, C.

Experiential familiarity and coastal and maritime cultural heritage (CMCH) in-situ experience intensity: A segmentation approach based on actual behaviour

13:00 – 14:30 Lunch Break
14:30 – 16:00 Special Session Parallel Session II
Theme Wine Tourism: Foretasting the Day After Niche Tourism: Trends and Cases
Chair Maria Psimouli, Maria Alebaki & Stella Kladou Dimitrios Stylidis
1. Psimouli, M., Kladou, S., Alebaki, M. & Terzidis, A.

Wine tourism in the digital new era: Facebook insights from Crete and Santorini (Greece)

Kim, E.G., Timothy, D. & Chhabra, D.

Cultural tourists typology: MICE travelers as cultural tourists

2. Alebaki, M., Liontakis., A. & Koutsouris, A.

Stimulating dialogue among wine tourism stakeholders: A world café approach

Hu, M., Pantano, E. & Stylos, N.

Short break solution for tourists: A re-conceptualization of city breaks type of vacationing

3. Dunning, J.

Wine service in restaurants: changing trends and the impact on the professional wine steward

Jacob, M., Payeras, M. & Florido, C.

Socioeconomic impact of a scientific event in an island tourism destination

4. McCole, D. (Virtual)

A New Type of Wine Region: The Emergence of ‘Visitor-Dependent Wine Regions’

Musyck, B. & Aidai Maksabekova

Beyond the “Pamir highway”: New challenges in mountain tourism in the Pamir region, Tajikistan

16:00 – 16:30 Coffee Break
16:30 – 18:00 Panel Parallel Session II
Theme Wine Tourism in Crete: Strengthening the industry-research nexus Contemporary Cases in Tourism
Chair Stella Kladou & Maria Psimouli Amir Shani
1. Birliraki, P.

Rethymno 2018: European wine city

Shani, A., Nagar, R. & Poria, Y.

Customer discrimination: Evidence from the hotel industry in Israel

2. Alebaki, M.

Linking the needs of wine tourism stakeholders with scientific research priorities

Hatzimarinakis, S., Giannopoulos, K., Giannikos, I. & Zacharatos, G.

Russo-Ukrainian war: Developing policies to overcome the disruptions in the food supply chain for Greek and Cretan tourism

Miliarakis, N.

Coordination and branding as critical success factors for regional wine tourism

3. Jacob, M., Florido, C., Dominguez-Quintero, A. & Payeras, M.

Circular economy practices in the hotel industry of two Spanish destinations

Koliakoudaki, I.

Wine Tourism, local communities and local culture: A symbiotic relationship

4. Malihin, I.

Building synergies with multiple interested parties: The case of a small winery in Rethymno

Dunning, J.

Wine, restaurants, service and guest experience

Ayash, O.

Flight experience and consumer behaviour among tourists in Europe

Stylidis, D.

Developing residents’ destination image research

18:00 – 18:10 Awards’ Ceremomy

Moderator: Prof. Sevil Acar Aytekin, Bogazici University, Turkey

18:10 – 18:20 Closing Speeches:

– Prof. Konstantinos Andriotis, Middlesex University London, UK – Conference Chair

– Pepi Birliraki, Vice Mayor of Tourism, City of Rethymno

20.30 – 00:00 Walking Tour, Local Wine Tasting and Gala Diner


9:0017:00 Day Trip